2023 Impact Report
MEMBERSHIP
“I’m giving several family members subscriptions to Northern Gardener—I’m so impressed with its quality and relevance for MN gardeners.”
BONNIE B.
Alexandria, MN
9,724 members served in 2023, up 9% from 2022.
EDUCATION
2,352 class attendees served
In 2023, we offered 36 classes—a mix of webinars and in-person workshops—serving thousands of gardeners of all ages and backgrounds. We continued to collaborate with a long list of knowledgeable instructors to bring high-quality, in-depth educational programming, all laser-focused on cold-climate gardening.
“MSHS is the best resource for those of us trying to make the most of our short gardening season. For northern gardeners, by northern gardeners.“
—Georgia, member
GROWING REACH
Connecting with gardeners far and wide
CULTIVATING COMMUNITY
Growing the next generation of gardeners
COMMUNITY OUTREACH
13,698 participants engaged
The Hort Society’s two signature community outreach programs—Minnesota Green (MG) and Garden-in-a-Box (GIAB)—served a growing number of gardeners of all ages and skill levels.
“Participants ate more veggies, improved mental wellness and some even decided to participate in a Farmer’s Market pilot, a market-share box program.”
—Midway Villa
MEDIA OUTREACH
110,00+ gardeners reached
Up nearly 12% from last year, increasing engagement stems from views, clicks, likes and learning through a wide variety of print and digital channels:
“If MSHS publishes it, I read it for the best, locally sourced gardening info.”
—Alta Mae, member
GROWING REACH
Connecting gardeners across the Upper Midwest
SUPPORTING the HORT
A network of generous volunteers
VOLUNTEERS
2,000 volunteer hours logged
Our lean staff of six can’t do this mountain of work alone. In 2023. 240 generous volunteers donated time and skills in the board room, on committees and as office support, plant deliverers, seed sorters, gardeners, educators, bloggers, moderators and event support. Their logged hours are quantifiable, but the value? Priceless.
“I’ve connected with so many gardeners in this area by volunteering for MSHS, and I want to support gardening programs—especially for kids!”
—Malinda, member